Content Imperative
Our client’s content imperative involved bringing to life and making functional the interactive part of a highly successful, four-book series offering assessment, evaluation, and reporting for infants and children. OBS built and maintains for them a leading assessment and programming tool for children from birth to age six. Near-term federal reporting requirements created a strong business case for the company’s first major online publishing project back in 2006, and OBS still maintains the site we built for them today.
With their site, our client supplemented a successful and highly regarded print line with online tools to serve its core market of early intervention and early childhood professionals. Providers can now conduct child assessments and comply with federal reporting requirements, while also achieving enhanced utility and considerable time savings by storing and sharing online child records and assessment data.
Going beyond the book sales model, subscriptions to this site are sold to individuals and to enterprises.
OBS’s Role
- Management consulting and project catalyst
- Product plan and business model development
- Information design
- Graphic design
- Agile project management
- Engineering using extreme programming techniques
- Extensive testing of new features in frequent rollouts
- Ongoing updates and maintenance
In addition to providing these services, OBS has also been active in knowledge transferal, documenting its work and training and supporting our client’s staff so that they assume more management responsibilities for this complex site.